Distinctive B2B Marketing That Earns Its Stripes.

Hi, I’m Jonathan Zalman.

I’m a B2B marketer and AI enthusiast who works with ambitious tech startups, typically pre-seed through Series B. I help them build and execute foundational marketing programs to steadily establish a competitive edge, appeal to coveted audiences, and directly serve their business needs.

Currently, I’m working almost exclusively with AI companies.

My approach

Marketing is a buffet of tempting options. It can be overwhelming, alluring, and often distracting. The most successful companies get the foundations right and pour fuel on the fires that burn the brightest. Others test and refine until something sticks, while others risk spreading themselves too thin trying to do it all. Where do you land?

Whatever your approach, and wherever you are in the journey, I can help. I believe marketing should serve two principal purposes:

It should align with business goals from the outset, ensuring every initiative serves the company’s immediate and/or long-term needs. What do you need now, and what will you need tomorrow?
It should amplify the exceptional people, ideas, and product innovations that set your company apart—establishing brand authority, shaping public perception, and driving meaningful business outcomes. How do we get there?

With experience spanning SaaS, cybersecurity, threat intelligence, CPG, and AI, I’ve helped startups tackle everything from building custom GPTs and website refreshes to M&A messaging and sector-best content creation that delivers results. If this sounds like the partnership you’re looking for, let’s connect.

Get In Touch

Partners in Building Stories and Strategies

Whether crafting client narratives, securing media coverage, or publishing my own stories, I’ve worked with these brands and publications to deliver impact and captivate audiences.

Areas of Expertise

I deliver content that drives engagement, generates leads, and builds authority.
> Create high-performing content, including reports, blogs, case studies, research papers, and data-driven content.
> Transform complex ideas into clear, compelling narratives tailored to target audiences.
> Collaborate with design and SEO teams to produce impactful, optimized content that stands out.
> Amplify messaging through integrated social media strategies that connect and engage.

I position brands and their leaders as trusted voices through strategic storytelling and media engagement.
> Secure top-tier media placements in national and trade outlets to amplify visibility and credibility.
> Strategically place op-eds and executive commentary to establish thought leadership in competitive industries.
> Prepare executives for interviews and appearances with tailored media training and messaging.
> Craft press releases and media kits that resonate with journalists and effectively communicate key announcements.
> Develop and manage executive social media profiles to enhance visibility and thought leadership.
> Ghostwrite compelling articles, op-eds, and posts for executives to amplify their voice(s).

Contact Me

I align teams, strategies, and processes to ensure cohesive execution before, during, and after launch.
> Foster cross-functional alignment across marketing, sales, and product teams to deliver unified messaging and maximize impact.
> Plan and execute pre-launch promotions, launch events, and post-launch campaigns that extend product lifecycle and maintain audience engagement.
> Develop content and PR strategies to amplify product launches, including press releases, executive quotes, and thought leadership pieces.
> Establish measurement frameworks to track performance, refine strategies, and optimize for future launches.

I develop data-driven strategies that strengthen your search presence, reclaim ground, and build a competitive moat.
> Conduct in-depth keyword research across Tier 1-3 priorities to identify gaps, new opportunities, and areas to dominate the competition.
> Optimize on-page SEO, including metadata, internal linking, and content structuring, to improve rankings and usability.
> Enhance off-page SEO efforts through backlink strategies, domain authority growth, and strategic partnerships.
> Continuously refine strategies by analyzing competitive landscapes, tracking keyword performance, and adapting to algorithm changes.

I leverage the power of AI to scale content creation without sacrificing quality, bridging human creativity with cutting-edge technology.
> Develop and refine custom prompts to produce content that is both scalable and authentically human.
> Build AI-driven content libraries that drive SEO, organic growth, and audience engagement.
> Train teams to incorporate AI tools into workflows, doubling output while maintaining precision and creativity.
> Execute high-volume projects—like a million-word glossary—with an eye for quality, relevance, and impact.

I craft messaging that builds alignment, strengthens trust, and drives clarity—inside and outside the organization.
> Develop internal communication strategies to align teams during pivotal moments, such as product launches, acquisitions, or leadership transitions, including crafting marketing-focused messaging for all-hands meetings.
> Create playbooks and frameworks for consistent messaging across internal and external channels, especially when an event affects a large amount of clients.
> Write executive-level announcements and internal updates that engage employees and reinforce company values.
> Manage crisis communications, ensuring clear, confident messaging during high-stakes situations.

What’s It Like to Work With Me?

“I love working with Jonathan. He executes, is always a step ahead, and drives our million-word AI glossary to boost SEO and growth—all while writing content that sounds human and scales like AI. He works with our team to craft articles and guides, translating complex ideas into compelling, digestible content.”

— Marty McCall, CMO, Sandgarden
“Jonathan spearheaded a new website launch and built our brand with a high-impact annual report that drove lead generation. He also boosted organic search performance and increased media visibility during key global events. His leadership and results made him invaluable.”

— Michelle Dufty, CMO, CloudZero
"Over the nearly three years that we collaborated, Jonathan consistently delivered outstanding results, particularly in the realms of PR, messaging, media relations, and executive communications. JZ is one of the most driven, strategic, and organized marketing leaders I’ve had the pleasure of working with."

— Kari Ritacco, Principal, RedIron PR
“JZ balances high-level strategy with a hands-on approach, combining vision and execution effortlessly. He creates passionate, impactful content while building client relationships that drive sales and reputation, seamlessly moving between crafting the big picture and delivering results on the ground.”

— Kunal Kohli, Managing Director, Head of Revenue, Assembled Brands